We partnered with the Facebook brand and product team to help refresh their identity and unify them across their product and communications.

With a new strategic positioning of ‘Social Discovery’ and the core idea of ‘opening up your world in both big and small ways’, we focused on infusing the new assets with a sense of expansion and applying them purposeful ways across marketing and product UI.

The intention was to move the Brand forward by elevating their most iconic elements to add vibrancy and confidence. We delivered a new refined logo, expanded their colour system, introduce a new consistent typeface across their brand, Facebook Sans.

Role
Senior Designer, Motion Designer

Team
ECD, Hector Pottie
Design Director, Joel Smith
Senior Designers, Henry Kirby, James Burbidge
Motion Design, Guy Wolstenholme, Henry Kirby, Glen Yeoh
Project Manager, Carrie Ellingson